Each day there are more reasons why you should visit a physical therapist. From negative effects from pain medicine to improving posture, physical therapy offers opportunities to solve or manage diabetes, vascular conditions, vertigo, cancer, burns, carpal tunnel syndrome, headaches, and much more.As the demand for physical therapy locations increases, you need to figure out how to make your practice stand out from the rest. Here are a few ways to increase patient digital referrals.

Did you know that 77% of patients used search prior to booking an appointment?

Using search engine optimization or SEO is a smart way to grab patient’s attention. There is also pay-per click advertising which occurs instantly as payment is processed while SEO keywords are achieved overtime organically.

Having a reliable online service is just as important for your social media pages. It can be useful in spreading the word of mouth through recommendations of family and friends.  Creating a professional profile on each appropriate channel is important as well as reviewing and responding to patient’s feedback. Patient responses are a powerful tool. Healthgrades and RateMds are commonly used for reviews. Although angry patients are more likely to write a nasty review than the happier ones, this can lead to misrepresentation. It is significant to monitor online ratings and showing how you handle negative reviews. It can be resourceful to ask current happy patients to rate you online.

Smart online marketing strategy can help your practice rank better in search engines since Google has placed more emphases on social media in their ranking algorithm.

To increase traffic to your website and social media channels, make sure to have a professional profile along with photos and videos as well as updating and responding to reviews. Make sure to have mobile friendly sites and be available to engage with users. Providing links and updating contact information on your accounts is key, along with keep things positives.

What is resourceful about our website, is when patients are looking for a nearby physical therapist we provide several. We provide the closest location of physical therapists as well as other top practices across Long Island.  We provide the practice information on their services, specialties, hours, insurance accepted, contact information, and setting up an appointment. It is an easier way for patients to find high quality physical therapists without having to do all the research. By using our website it is another boost to having more clients easily find you online.