The way we conduct business has evolved drastically over the last thirty years. Your online presence is a crucial component to the survival of your business, and only adhering to the traditional tenets of marketing and providing excellent customer service will not keep you competitive in today’s market.

In today’s world, potential customers’ will search your practice prior to making an appointment. Whether their intention is to find a list of prospective practices in the area or to locate directions from a doctor’s referral, customers’ will come across your digital profiles; being proactive can make or break this sale.

Review from previous customers, social media activity, and the overall aesthetic of your website are your first impression, and if done correctly, it will increase your customer traffic considerably.  When it comes to reviews on websites such as Google, Yelp, Foursquare, and Facebook, positive reviews are a great asset but handling negative reviews can be a litmus test for consumers. If a customer complaint goes unanswered, a prospective client might assume the business is unethical and decide to go elsewhere. Most customers who complain are seeking a  prompt resolution. Failing to respond can not only make you lose one customer, but many prospective customers.

Social media activity is another important component of building your digital profile. Facebook, Twitter, Instagram, Snapchat, Tumblr, LinkedIn, Google+, Pinterest are just a few popular websites your potential customer base uses. Posting regularly and strategically will not only increase engagement with your current customers, but can garner the attention of others.

The overall esthetic of your website and social media pages sets the tone for your practice. Make sure that your company logo is shown properly on all digital profiles and is of consistent and high quality. The website and social media pages should be streamlined and user friendly for both desktop and mobile and the information should also be consistent from site to site.

As a business, taking these three things into consideration can have a major effect on your bottom line. If you are not familiar with some of these aspects of digital marketing, it might be important to enlist the help of a professional marketer. Your internet presence is your first impression; make it or break it, the choice is yours.

Is your practice in need of additional referrals? We specialize in making your phone ring and getting you new evals each month. Give us a call or email us for more information on how to become a partner on the Physical Therapist Finder website.